Tag Archives: ROI

Explore Facebook Timeline Advertising Options

I’ve been seeing highly targeted ads showing up in my Facebook Timeline… while this is a little irritating because my timeline is no longer “pure” I don’t mind it too much yet.

Does Webervations support e-commerce tracking in Google Analytics?

I posed this question to webervations support on April 22, 2011 and Michael Boggs responded via e-mail that webervations does not currently have the ability to post back dollar amounts for Google analytics e-commerce tracking.

Tool Review: Lucky Orange – Watch actual browsing behavior, Boost conversion rates, Optimize website usability

Here’s an app I’ve been using that lets you watch visitors interact with your website in real time showing you exactly how they are using your website. It also makes recordings of every visitor to your website so you can play back the screen recordings later. I’m probably watching you on my website right now!

Boost bookings by making sure your email is being read

Summary: Hospitality providers and tour outfitters should use their business name instead of their first and last name for all business email communications. Time it takes to fix this problem: less than 2 minutes!

Looking for a booking form to pass revenue to GA “ecommerce tracking” tab

After watching the Google Analytics Essential Training course on Lynda.com I wondered how many of small hotels, inns, vacation rentals, and tour outfitters were accurately tracking their e-commerce data in Google analytics. The e-commerce tracking feature is a powerful tool that tells you exactly how much profit you’re making from each keyword, referring website, advertisement, […]